How to Give a Free Lecture
Free lectures are an excellent way to boost your professional and community presence, and share knowledge about your business or products. Giving a free lecture in your city or town can have a positive affect on your self-esteem, as well as boost sales. By utilizing information that you are already familiar with, you could offer free lectures as often as you like.
Are you knowledgeable about a specific product or service? Do you have information at your fingertips that is important for others to know? Determine what it is you are an expert at, and seek out a venue for your event. It could be an office meeting room, hotel lobby, restaurant banquet room, or someone's backyard. All you need is a place, time, date, and chairs, and you are all set.
Promote your free lecture through fliers, emails, Facebook, Twitter, and businesses that compliment what you are going to speak about. Having a catchy title might pique their interest. For example, an exterminator could promote a free lecture called, "I've Got Ants in My Bed!" and speak about getting rid of pests. Maintaining a sense of humor tends to draw a bigger audience.
The following steps makes giving your lecture easy to do. Use this outline when preparing your speech.
a. Thank your host and guests for coming.
b. Give your reason for the free lecture. ie. "I want you to know how you can live on $1.00 a day."
c. Share your personal story.
d. Give the information. This is the meat of your lecture.
e. End with a special offer, a chance to purchase items or materials, or if your talk is spiritual in nature, a meditation.
Free lectures are an excellent tool for kicking off a new line of products, giving information about changes in taxes or programs, or gathering a group of like-minded individuals. Your business will flourish, your speaking abilities and self-esteem will blossom, and opportunities for future speaking engagements will become readily available.
Tips & Warnings
Speak about what you already know.
Add humor when appropriate.
Keep the lecture to an hour or so.
Offer a coupon or special deal as a way of thanking your audience.